The Opportunity

We seeking a dynamic and experienced Channel Marketing Manager to develop, plan, implement, and execute marketing activities and programs that will drive partner loyalty and sales growth through our channel partners. This position will focus on training, support, relationship-building, communication, strategy, and analysis of our channel partner program.

The ideal candidate for this position will have at least five years of experience in a channel marketing or related roles; however, candidates with less experience may be considered if they can demonstrate exceptional skills or proficiency in relevant areas. This is an exceptional opportunity for the individual with an entrepreneurial spirit who wants to progress into a leadership position in our expanding organization.

We value individuals who are self-starters with strong discipline to execute strategic plans.

Work Location

• Petaluma, California or remote for the right candidate

Essential Functions

• Develop and deliver comprehensive training programs and materials for resellers to build their knowledge of our products and enhance their ability to sell and support our offerings.
• Design and provide sales tools, product demos, and marketing collateral that assist resellers in the sales process.
• Organize and participate in reseller-focused events, trade shows, and webinars to promote our products.
• Develop and manage partner content to ensure convenient access to sales tools, marketing collateral, and other sales enablement resources.
• Create regular, compelling communications for partners, including newsletters, updates, and promotional content, to keep them informed and engaged.
• Build and maintain strong relationships with resellers, ensuring their loyalty and support.
• Create and execute promotional sales offers and product campaigns through various channels, including email blasts, sales trainings, SPIFFS, advertising, and events.
• Collaborate with Sales to develop targeted account penetration plans, driving deeper market engagement.
• Conduct market analysis to understand reseller needs, market trends, and opportunities for growth.
• Gather and analyze intelligence on competitive channel programs to ensure our offerings are competitive and appealing to partners.
• Gather feedback from resellers to continuously improve products and sales strategies.
• Measure and report on the effectiveness of individual reseller marketing programs, making data-driven recommendations for improvement.

Required Skills

• BA/BS degree, or equivalent experience, with 5 to 7 years of channel marketing experience
• Proven experience in designing channel programs, promotional collateral, and web pages for channel partners
• Excellent strategic planning, creative thinking, and tactical implementation skills
  Strong communication and presentation abilities
• Proficiency in Salesforce.com and other CRM tools
• Solid understanding of marketing automation tools and software
• Excellent communication and interpersonal skills, both written and verbal, to deal effectively with internal and external contacts
• Competence in Microsoft Office Suite: Outlook, Excel, Word, and PowerPoint

Desired Experience

• Industry knowledge of multimedia, audio-visual, or audio networks.
• Background in sales, marketing or management.